Role: Senior Creative /Animator
Produced at: 
IDS Creative Inc
Client: 
Ministry of Innovation Science & Technology
Storyboarding & Animation: Michael Burke

Making digital government services easier to understand, one frame at a time.

I collaborated with the Ministry of Innovation, Science and Smart Technology to introduce EZpay+, the Government of Barbados’ new digital payment platform, through a short-form motion graphics explainer.

The challenge was to take a relatively complex digital service and turn it into something clear, approachable and easy to understand. I developed the visual concept and narrative, then took the project from storyboard to final animation. I illustrated the visual assets, designed the scenes and animation system, and brought the story to life through motion. The elements were developed with the goal of making the platform feel easy intuitive while keeping the communication engaging and visually distinctive.

From the first storyboard frame to the final edit, I led the creative execution across concept development, visual design, illustration, storyboarding, motion design and animation.

My Role
Concept Development · Storyboarding · Illustration · Art Direction · Motion Design · Animation · Post-Production

Previous
Previous

Springboard

Next
Next

Mosaic